Figure: Spray dried instant coffee granules being produced and ready for use.

 

Growing Demand for Instant Coffee in APAC

Instant coffee is a staple across Asia Pacific, driving significant demand for reliable suppliers. The region accounts for a large share of global instant coffee consumption – over one-third by volume in 2016[1] – and continues to grow rapidly. In fact, Asia-Pacific’s instant coffee market generated $21.3 billion in 2024, with a healthy 6.5% annual growth expected through 2030[2]. Much of this demand comes from consumers’ fast-paced lifestyles and preference for convenience. Most Asians still drink 3-in-1 coffee mixes at home, valuing the ease and affordability of these instant sachets. Even traditional tea-centric markets are embracing coffee. The popularity of ready-to-drink (RTD) coffee is also surging – the APAC RTD coffee segment topped $15 billion in 2023[5] as busy urban consumers grab canned or bottled coffee from convenience stores and vending machines. Japan alone sells over 5 billion cans of RTD coffee annually[5]. These trends mean foodservice chains, beverage manufacturers, and private label brands in the region need high-quality instant coffee ingredients in bulk.

HACO Asia Pacific Sdn Bhd positions itself as a premier partner to meet this demand. Backed by nearly a century of Swiss coffee heritage, HACO offers spray dried coffee production at scale alongside end-to-end OEM (Original Equipment Manufacturing) capabilities. In this article, we explore how HACO Asia Pacific’s 20+ years of experience, state-of-the-art facilities, and flexible private label solutions make it an ideal OEM coffee manufacturer for industry buyers across APAC. From bulk instant coffee supplier capacity to stringent quality controls and sustainability initiatives, HACO provides the reliability and expertise that food and beverage brands seek in a coffee ingredient supplier.

 

HACO Asia Pacific: Swiss Heritage and Trusted Expertise

HACO Asia Pacific was established in 2004 in Malaysia as the Asian arm of Switzerland’s HACO AG, a company founded in 1922[6]. This gives HACO Asia Pacific over two decades of regional experience, built on a foundation of European quality standards and innovation. The parent HACO Group has a long legacy of supplying customized foods and coffee worldwide, and that know-how is imbued in the Asia Pacific operations. HACO’s Malaysia facility was the group’s first plant outside Switzerland, strategically set up to serve fast-growing Asian markets[7][8].

Over the years, HACO Asia Pacific has carved out a niche as a top-tier coffee OEM manufacturer in the region [9]. The company today produces a wide array of coffee products – including roasted whole beans, roast & ground coffee, liquid extract, and spray-dried instant coffee [10]. Its clients span globally recognized coffeehouse chains, foodservice companies, retailers, restaurants, and industrial food manufacturers[11]. Such a diverse and reputable customer base speaks to HACO’s credibility and ability to consistently meet different quality and flavor requirements. As Managing Director Roy Lee noted, Asia’s coffee sector is a dynamic growth industry driven by changing lifestyles and rising incomes, and HACO continuously innovates in products, flavors, packaging formats, and applications to stay ahead of consumer trends[12]. This commitment to innovation and understanding of local taste preferences has made HACO a valuable long-term partner for many brands.

Being part of the Swiss HACO Group, the company benefits from a century’s worth of coffee expertise. HACO AG’s philosophy since 1922 is that only high-quality beans and expert roasting can produce coffee rich in flavor and aroma[13]. HACO Asia Pacific carries forward this quality-first culture. The Malaysian team inherited the “secrets of making high-quality food and coffee” from Switzerland, instilling faith and determination to consistently roast and produce great coffee[14]. In essence, clients get a blend of Swiss precision and local market knowledge – a powerful combination for any private label coffee program targeting APAC consumers.

 

High-Volume Spray Dried Coffee Production and Quality Controls

One of HACO Asia Pacific’s core strengths is its spray dried instant coffee production capacity . The company operates a state-of-the-art manufacturing plant in Shah Alam, equipped with multiple large-scale spray drying towers and roasters. In fact, HACO boasts two very tall spray-drying towers on site[15] – allowing it to produce thousands of metric tons of soluble coffee annually to fulfill high-volume orders. (The facility’s roasting equipment can handle batches of up to 500 kg of beans at a time, highlighting the scale of operations[15].) This robust infrastructure gives HACO the ability to supply bulk instant coffee consistently, making it a reliable source for industrial buyers and major brands. Whether a client needs a few tons for a single country or regular large shipments across regions, HACO can scale production to meet the demand efficiently.

Quality control is paramount throughout HACO’s production process. The factory employs advanced Swiss-developed extraction and drying technologies to preserve coffee’s distinctive taste and aroma. HACO seal-packs its spray-dried coffee in oxygen-barrier cartons (25 kg bulk supply) to lock in freshness batch after batch. Moreover, the company adheres to globally recognized food safety and quality standards. HACO Asia Pacific is GMP-certified and accredited with FSSC 22000 for food safety, alongside HACCP compliance . Our systems are further supported by ISO 9001, 14001, and 45001 management standards. To serve diverse markets, we are listed on JAKIM’s Halal Whitelist , hold full Kosher certification , and participate in SEDEX responsible-sourcing and Rainforest Alliance sustainability programs. These certifications reassure B2B customers that HACO’s coffee is produced under strict hygiene and quality requirements while remaining compliant with global market regulations. Altogether, these credentials highlight HACO’s position as a quality-driven coffee supplier in APAC, fully capable of passing supplier audits required by multinational clients.

HACO’s quality assurance goes beyond paperwork – it’s embedded in the company culture and processes. The facility maintains an in-house laboratory for continuous monitoring and product development. HACO’s lab teams regularly conduct cupping sessions (coffee tastings) in collaboration with customers to fine-tune taste profiles and ensure the final product meets each brand’s standard[21]. The R&D team is skilled in tracing and blending different origin beans to achieve specific flavor notes, be it a bolder Robusta-forward profile or a smoother Arabica blend[22]. Every stage from green bean sourcing to roasting curve to drying is carefully monitored by a dedicated quality analysis team, with stringent, non-negotiable controls[23]. This rigorous approach has earned HACO the trust of clients as a premium instant coffee provider that never compromises on consistency. It’s clear that at HACO, “quality is at the helm” of operations, as evidenced by its multiple ISO certifications and industry accolades[19].

OEM Flexibility – From 2g Sachets to 300kg Totes

Beyond production capacity and quality, HACO Asia Pacific distinguishes itself through highly flexible OEM and private label coffee services. The company understands that each client – whether a global franchise or a local brand – has unique needs in terms of blend, packaging, and volume. HACO thus offers end-to-end OEM solutions , from custom coffee formulation to packaging and logistics[9][24]. Partnering with HACO allows brands to launch their own instant coffee products without investing in expensive infrastructure, as HACO acts as the behind-the-scenes manufacturer and packer.

HACO’s facility is equipped to pack coffee in everything from single serve sticks to bulk industrial containers. Small sachets as light as 2 grams , ideal for instant 3-in-1 coffee mixes or hotel amenities, can be produced and boxed at high volumes. At the other end, HACO can fill large 20–300 kg tote bags or drums for food and beverage manufacturers who use instant coffee as an ingredient. In between these extremes, a variety of retail and foodservice packaging options are supported – from jars and canisters for supermarket shelves to multi-serving pouches and 25kg cartons for catering. As HACO itself describes, “we offer a variety of packaging solutions, including single-serve sachets and bulk packaging” to meet each brand’s unique message and supply chain needs[25]. Packaging can also be customized with the client’s artwork and labeling, truly making it a turnkey private label coffee manufacturing service.

In terms of coffee product customization, HACO provides tremendous flexibility as well. Clients can choose from 100% Arabica, 100% Robusta, or blended instant coffees, in varieties like regular spray-dried, freeze-concentrated, decaffeinated, or even specialty fusion blends that include micro-ground coffee for richer flavor[26][27]. HACO’s experts work with partners to develop the desired flavor profile – whether it’s a mellow, medium-roast spray-dried coffee for a 3-in-1 mix, or a dark robust coffee for a vending machine concentrate. The company’s R&D team can create custom blends to align with a brand’s target taste and audience preferences[28]. For instance, if a client wants a unique aroma or enhanced crema, HACO can incorporate proprietary techniques like aroma recovery or add micro-ground roasted coffee to the powder. This level of product development support allows brands to differentiate their offerings in a crowded market.

Crucially, HACO’s OEM services are scalable. The company has the agility to serve small batch orders for niche brands as well as bulk orders for large enterprises[29]. This means a newer brand can start with a pilot run of a few pallets of private label coffee, while a global chain can rely on HACO for continuous container-load supply. The operational excellence and project management at HACO ensure that timely delivery is prioritized alongside product quality[30]. Taken together, HACO Asia Pacific emerges as a one-stop shop for anyone seeking to develop an instant coffee product – offering the blend development, manufacturing, and packaging solutions under one roof. The client can focus on branding and marketing, while HACO handles the rest as a dependable OEM partner.

Versatility of Spray Dried Coffee – 3-in-1, RTD, Vending, Baking, and More

One reason spray dried instant coffee is so prevalent is its incredible versatility. HACO’s spray dried coffee is designed as a multi-purpose coffee ingredient that can be used across various food and beverage applications. Many people know instant coffee as the basis of “3-in-1” coffee mixes , which typically include coffee, creamer, and sugar in a convenient sachet. Indeed, these 3-in-1 (and 2-in-1) mixes are hugely popular in Southeast Asia – they cater to local tastes (often milky and sweet) and suit on-the-go lifestyles. At HACO, we provide the key coffee component for such mixes, ensuring it dissolves quickly and delivers a pleasing aroma in the final cup. Given that a significant segment of consumers in markets like Malaysia, Indonesia, Vietnam, and the Philippines rely on 3-in-1 sachets for their daily caffeine fix, the demand for quality spray-dried coffee for this use case remains high.

Beyond 3-in-1 mixes, ready-to-drink (RTD) coffee beverages are another booming category. Manufacturers of canned or bottled coffee (from sweetened lattes to black cold brew) often prefer spray-dried coffee as a base for formulation due to its concentrated flavor, shelf stability, and cost-effectiveness compared to liquid coffee extracts. The Asia Pacific RTD coffee market is expanding at over 8% CAGR[32], and companies are continually launching new products to ride this wave. HACO’s spray dried coffee can be found in vending machine dispensers and automatic coffee machines as well – those machines use instant coffee powders to create quick cups of cappuccino or mocha without the need for fresh brewing. In markets like Japan (famous for vending machine coffee) and other parts of Asia, this is a critical application. The convenience vending sector demands instant coffee that is consistent, clog-free, and yields a rich flavor; HACO’s production techniques ensure a soluble powder that meets these requirements (e.g., low-dust, free-flowing granules).

Spray dried coffee also shines as an ingredient in food recipes and dairy products . Because it is a dry, stable powder, it can be directly added to mixes without introducing extra water – a huge benefit for bakers and food manufacturers. Bakery products such as cakes, cookies, tiramisu, and coffee-flavored confectionery often rely on instant coffee to impart a robust coffee taste and aroma[33]. For instance, a chocolate cake recipe might include a few tablespoons of instant coffee to deepen the cocoa flavor. Using brewed liquid coffee would upset the moisture balance, but spray-dried coffee gives the flavor in a concentrated form with no brewing needed[33]. Likewise, in the dairy industry , spray dried coffee is used to create coffee-infused ice creams, yogurts, and milk beverages. It can be blended into milk powders or creamer bases smoothly. As an example, flavor specialists note that spray-dried coffee extracts are a great way to add coffee flavor to dairy products like flavored milk, whipped toppings, and coffee creamers[34][35]. The powder disperses evenly and provides that authentic coffee note that consumers love in a coffee ice cream or a latte-flavored yogurt. HACO’s spray dried coffee, being high quality, can deliver a natural coffee taste in these applications without bitterness or off-notes.

In summary, having a trusted coffee ingredient supplier like HACO opens up a world of product possibilities. A client might use HACO’s instant coffee in a 3-in-1 sachet line, while another stirs it into a ready-to-drink canned latte, and yet another mixes it into a baking mix or dairy dessert. The versatility of spray dried coffee across beverages and foods is a key selling point, and HACO ensures that its product performs well in all these contexts. The coffee powder is made to dissolve quickly and completely, whether in hot water (for a classic instant coffee) or in a cold liquid formulation (for an iced drink or mix). This functional reliability, combined with good flavor, is why HACO’s spray dried coffee is in demand across the F&B industry. As B2B ingredient buyers attest, instant coffee “allows you to incorporate coffee flavor and aroma into your products without the brewing process” and is “used in many bakery and beverage applications” [33] – exactly the needs that HACO caters to.

Strategic Location in Malaysia – Logistics and Trade Advantages

HACO Asia Pacific’s base in Shah Alam, Malaysia provides significant advantages for regional supply and export logistics. The facility is strategically located in Selangor state’s industrial corridor, with excellent connectivity. It lies just 20 minutes from Port Klang , Malaysia’s largest seaport, and about 30 minutes from Kuala Lumpur International Airport (KLIA) [36]. This proximity to major international shipping and air hubs means HACO can ship out orders swiftly and cost-effectively. Whether it’s a full container of instant coffee heading to China by sea or urgent sample consignments flown to Australia, the turnaround time is minimized. For clients, this translates to shorter lead times and the ability to replenish inventory quickly across the Asia Pacific region. HACO’s Malaysia location effectively serves as a central gateway to the ASEAN market of 675 million people and the broader APAC market of 2.8 billion[36]. Many of HACO’s current products are distributed to almost every country in Asia as well as the Middle East[37], underscoring the logistical reach from its Malaysian hub.

Malaysia’s position in regional trade agreements further enhances HACO’s appeal as an export supplier. As a member of ASEAN and the new RCEP free trade agreement , Malaysia enjoys favorable tariff treatment with key markets across Asia-Pacific. The Regional Comprehensive Economic Partnership (RCEP) , which came into force in 2022, is set to eliminate tariffs on over 90% of goods traded among its 15 member countries over the next 10-15 years[38]. This bloc includes major instant coffee importers such as China, Japan, South Korea, Australia, New Zealand, and all ASEAN nations[39]. For international buyers sourcing from HACO, RCEP can mean reduced or zero import duties on spray dried coffee, making the total cost more competitive. Even before RCEP, ASEAN’s own trade agreements allowed Malaysian-made products tariff-free or reduced-tariff entry to neighboring countries.

Additionally, Malaysia offers a stable business environment and skilled workforce for food manufacturing[40]. The country’s globally recognized Halal certification infrastructure is a boon – HACO’s Halal-certified coffee is readily accepted in Muslim-majority markets without additional compliance hurdles[40]. The support of agencies like MIDA (Malaysian Investment Development Authority) has also helped HACO flourish, as Malaysia actively encourages high-quality food exports[41]. For procurement teams, all this means HACO is a low-risk, highly convenient choice: the supply chain is smooth, documentation is straightforward, and trade incentives can potentially lower costs. HACO can consolidate and ship mixed product loads too (coffee plus other dry mixes from its facility) thanks to Malaysia’s efficient logistics network[40]. Overall, the strategic Malaysia location gives HACO and its partners a competitive edge in reaching APAC markets quickly and economically.

Sustainability and CSR Commitments

In today’s business climate, sustainability and corporate social responsibility (CSR) are essential considerations – and HACO Asia Pacific has made them a core part of its operations. The company recognizes that producing great coffee goes hand-in-hand with protecting the environment and contributing positively to society. A number of green initiatives and ethical practices are in place at HACO’s Malaysia plant. For instance, HACO has invested significantly in solar power to partially run its facility[42]. By installing solar panels, the company taps renewable energy from the abundant Malaysian sunshine, reducing its carbon footprint and reliance on fossil fuels. This move not only cuts emissions but also sets an example in the local manufacturing community about the viability of clean energy.

HACO also focuses on waste reduction and circular economy practices. Spent coffee grounds – a byproduct of their coffee extraction process – are not simply discarded. Instead, used coffee grounds are sold for biomass fuel or recycling purposes [42]. This creative reuse prevents waste from ending up in landfills and provides a secondary use as renewable energy or agricultural compost, aligning with sustainability goals. Additionally, HACO sources coffee beans responsibly, adhering to ethical sourcing standards. The company is a member of the Rainforest Alliance program[43], which means it supports coffee from farms that follow sustainable agriculture, conservation, and fair labor practices. By prioritizing Rainforest Alliance certified beans and other sustainably grown inputs, HACO helps drive positive impact at origin, ensuring that its supply chain respects both people and the planet[44].

On the social front, HACO Asia Pacific prides itself on being a socially responsible employer and community member[42]. The Swiss corporate culture emphasizes employee well-being, safety, and continuous development – values that HACO upholds in Malaysia. The company has obtained ISO 45001 certification for occupational health and safety management, illustrating its commitment to a safe workplace[45]. During interviews, HACO’s leadership expressed that “we are a company that always does what is right,” highlighting an ethical approach to business decisions[46]. This ethos covers fair treatment of workers, community engagement, and transparency in dealings. HACO’s parent organization has also guided it in aligning with global best practices on CSR.

From a buyer’s perspective, partnering with a sustainable supplier like HACO can enhance your own brand’s story and compliance profile. Many retailers and beverage companies now have sustainability scorecards for their vendors – HACO’s use of solar energy, waste biomass, and responsible sourcing will check those boxes favorably. It also means the products you source (like instant coffee) come with a lower environmental impact. In summary, HACO Asia Pacific is not only refining quality benchmarks in coffee production, but also striving to “make a difference” through sustainability[47]. This forward-looking approach ensures that as you grow your coffee business with HACO, you’re also contributing to broader ESG (Environmental, Social, Governance) goals.

Conclusion: Partner with HACO for Premier OEM Coffee Solutions

In the competitive world of coffee and F&B, having the right manufacturing partner can make all the difference. HACO Asia Pacific stands out as a premier spray dried coffee OEM supplier that brings together decades of experience, large-scale capabilities, and a relentless focus on quality. Backed by the venerable Swiss HACO Group, they deliver Swiss-level excellence tailored to Asian market needs – from crafting the perfect custom blend to packaging it in the ideal format for your consumers. With stringent certifications (FSSC 22000, GMP, Halal, Kosher)[19], and in-house R&D ensuring every batch meets your standards, HACO gives you peace of mind in your supply chain. Their flexible OEM services allow you to launch or expand your private label coffee line rapidly, whether you need 2g sachets for instant mixes or bulk totes for production use.

Equally important, HACO’s strategic Malaysia location and participation in regional free trade agreements translate to efficient logistics and potential cost savings for your procurement operations[36][38]. And as sustainability becomes non-negotiable, HACO’s initiatives in solar energy and responsible sourcing[42] ensure your products are made with care for the environment and community. Many industry buyers across APAC have already entrusted HACO Asia Pacific as a key bulk instant coffee supplier , benefiting from its consistent quality and partnership ethos.

If you are looking to source high-quality spray dried coffee or develop a custom coffee product for the APAC market, HACO Asia Pacific is ready to support your journey. The company’s team can collaborate with you to create the right taste profile, pack format, and distribution plan suited to your brand. With a soft yet confident approach, HACO welcomes inquiries for OEM projects – including the option to request product samples or pilot runs to experience their coffee’s quality firsthand. In a market where trust, insight, and credibility are paramount, HACO Asia Pacific offers a partnership built on those values. Contact HACO Asia Pacific today to explore how their coffee expertise can help brew success for your business. Your consumers will taste the difference in every cup, and you’ll have a dependable coffee ally as you grow in the vibrant Asia Pacific region.

Sources:

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